Barriers to Implement Green Strategy in the Process of Developing Real Estate Projects
Xiaoling Zhang*, 1, Liyin Shen2, Yuzhe Wu3, Guoyou Qi4
Identifiers and Pagination:Year: 2011
First Page: 33
Last Page: 37
Publisher Id: TOWMJ-4-33
Article History:Received Date: 04/01/2010
Revision Received Date: 03/03/2010
Acceptance Date: 16/03/2011
Electronic publication date: 1/6/2011
Collection year: 2011
open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: https://creativecommons.org/licenses/by/4.0/legalcode. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The promotion of sustainable practice in real estate development has more and more influences on the society. However, most of the real estate development projects display few green features. This paper examines 10 typical barriers encountered in the process of real estate development and facilities management by employing questionnaire survey. Case study approach is adopted to investigate how and why the barriers can hinder the implementation of real estate development projects. It approaches the subject from the whole process of developing real estate project, including plan and design, construction and operation and management stages. Research results show that high cost for green appliance and lack of motivation from customers’ demand are identified as the two major barriers. The paper concludes by exploring the reasons that these barriers exist and suggesting some ways in which the barriers may be overcome.