Barriers to Implement Green Strategy in the Process of Developing Real Estate Projects

Xiaoling Zhang*, 1, Liyin Shen2, Yuzhe Wu3, Guoyou Qi4
1 Department of Building and Real Estate, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China
2 Department of Building and Real Estate, Faculty of construction and Land Use, The Hong Kong Polytechnic University, Hong Kong
3 Department of Land Administration, Zhejiang University, Hangzhou 310029, China
4 Antai School of Management, Shanghai Jiaotong University, Shanghai, China

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© 2011 Zhang et al.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Department of Building and Real Estate, The Hong Kong Polytechnic University. Hung Hom, Kowloon, Hong Kong, China; Tel: +852 2766 4307; Fax: +852 2766 5131; E-mail:


The promotion of sustainable practice in real estate development has more and more influences on the society. However, most of the real estate development projects display few green features. This paper examines 10 typical barriers encountered in the process of real estate development and facilities management by employing questionnaire survey. Case study approach is adopted to investigate how and why the barriers can hinder the implementation of real estate development projects. It approaches the subject from the whole process of developing real estate project, including plan and design, construction and operation and management stages. Research results show that high cost for green appliance and lack of motivation from customers’ demand are identified as the two major barriers. The paper concludes by exploring the reasons that these barriers exist and suggesting some ways in which the barriers may be overcome.

Keywords: Green strategy, barriers, real estate development project.